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How Nepal Uses Tourism Diplomacy to Project Soft Power
Nepal & The World

How Nepal Uses Tourism Diplomacy to Project Soft Power

By Dr. Anisha SharmaJune 26, 20267 min read

From Everest expeditions to cultural festivals, tourism remains Nepal's most effective diplomatic instrument.

With over 1.2 million international visitors in 2025, Nepal's tourism sector generates more diplomatic capital than any formal treaty negotiation. Every trekker, pilgrim, and cultural tourist becomes an informal ambassador for Nepali values and hospitality.

Dr. Anisha Sharma

Dr. Anisha Sharma

Senior Diplomatic Correspondent

Dr. Sharma covers South Asian diplomacy and multilateral institutions. Former Fulbright scholar at Georgetown University's School of Foreign Service.

DiplomacySAARCMultilateralism

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